Water Purifiers · Comparison

Aquaguard Select Designo UTC vs Kent Excell Plus

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White Aquaguard Select under-counter purifier unit seen from the front
Eureka Forbes Aquaguard Select Designo UTC RO+UV+MTDS
KENT Excell Plus purification unit with three filter housings beside its white pressure tank and tap
KENT Excell Plus Under-the-Counter RO Water Purifier

Which should you buy?

Buy the Aquaguard Select Designo UTC if you want the quieter, slightly less wasteful under-sink RO with the widest service reach. Buy the Kent Excell Plus if your supply swings between municipal and borewell water and you want UF on top of RO and UV. Both have a 1-year warranty and no app.

Choose the Eureka Forbes Aquaguard Select Designo UTC RO+UV+MTDS if

  • You live in a small town and want the widest service network we found
  • You want a quieter pump: about 41 dB against the Kent's 45 dB
  • You want a little less reject water and a slightly larger 8 L tank
  • You want a year-one service plan covering a visit and repairs

Choose the KENT Excell Plus Under-the-Counter RO Water Purifier if

  • Your supply alternates between municipal and borewell water
  • You want UF and UV on top of RO for monsoon-season turbidity
  • You want a hydrostatic tank that dispenses with no power or running water
  • You prefer to buy direct from the brand at a published price

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Check price Eureka Forbes Aquaguard Select Designo UTC RO+UV+MTDS · Amazon.in
Check price KENT Excell Plus Under-the-Counter RO Water Purifier · Official store

Eureka Forbes Aquaguard Select Designo UTC RO+UV+MTDS vs KENT Excell Plus Under-the-Counter RO Water Purifier: side by side

Eureka Forbes Aquaguard Select Designo UTC RO+UV+MTDS KENT Excell Plus Under-the-Counter RO Water Purifier
Overall
Our grade B 7.6 B− 7.2
Test results
Output TDS from 450 ppm input How we test this 35 ppm Not tested
Output TDS from 900 ppm input How we test this 60 ppm Not tested
Output TDS from 1,500 ppm input How we test this 125 ppm Not tested
Reject water at 450 ppm input How we test this 2.2 L per L 2.5 L per L
Reject water at 900 ppm input How we test this 2.9 L per L 3.2 L per L
Time to fill a 20 L can How we test this 50 min 52 min
Pump noise at 1 m How we test this 41 dB 45 dB
Power while the pump runs How we test this Not tested 55 W
Key specs
Price at review MRP ₹23,000 MRP ₹26,500
Type RO + UV + MTDS with copper and zinc booster (Eureka Forbes) RO + UV + UF + Alkaline + Copper + TDS Control (Kent)
Storage 8 L (Eureka Forbes) 7 L hydrostatic tank (Kent)
Max flow rate 15 L per hour (retailer listing) —
Power About 40 W; works on 150 to 280 V AC (retailer listings) —
Installation Under the counter; faucet in the box Under the counter or beneath the kitchen sink (Kent)
Warranty 1 year, free service plan in year one (Eureka Forbes) 1 year; 6 months on filter cartridges (retailer listing)
Purification rate — 15 L per hour (retailer listings)
Model code — 111003 (Kent)

Both are under-sink RO purifiers from brands with technicians in smaller towns, which is why buyers outside the metros often weigh one against the other. They performed closely in our tests; the differences are in noise, the extra UF stage and how much cabinet space each needs.

Which purifies hard borewell water better?

The Aquaguard was tested on 450 to 900 ppm borewell water and gave about 35 ppm from 450 ppm and about 60 ppm from 900 ppm, with about 125 ppm from a 1,500 ppm spike. The Kent ran on a supply that alternated between about 250 ppm municipal and 700 to 900 ppm borewell water, giving about 25 ppm and 50 to 65 ppm. Both are fine for moderate borewell water; we would not rely on the Aquaguard above 1,500 ppm without checking with Eureka Forbes.

Is UF worth having on top of RO and UV?

The Kent adds a UF stage after RO and UV, which gave us extra confidence on muddy monsoon-season supply. The Aquaguard instead has an MTDS taste adjuster that the technician sets at installation, so you cannot change it day to day. If your water is the same all year, the Aquaguard’s quieter pump matters more than the extra stage.

Which fits under a modular kitchen sink?

The Kent is the harder fit. It has three vertical filter housings, a pump and a separate pressure tank that need a lot of cabinet depth, and its exposed housings look dated. Both give only about 25 cm of clearance under the tap, so neither takes a tall pot.

Which has better service?

Both brands reach smaller towns than newer rivals. Eureka Forbes had the widest service network we found, and owners praise its installation speed; Kent owners praise its service response. On both, the main complaint is the cost of cartridges after the first year, so ask for the filter price in writing before you buy.

Questions buyers ask

Which wastes less water, the Aquaguard Select Designo UTC or the Kent Excell Plus?

The Aquaguard Select Designo UTC wasted slightly less in our tests: about 2.2 litres of reject per litre purified at 450 ppm and 2.9 litres at 900 ppm, against about 2.5 and 3.2 litres for the Kent Excell Plus.

Which is quieter, the Aquaguard Select Designo UTC or the Kent Excell Plus?

The Aquaguard Select Designo UTC was quieter, at about 41 dB at 1 m during pump runs. The Kent Excell Plus measured about 45 dB and ran for about 5 minutes after heavy use.

Which fills a 20 L can faster, Aquaguard Select Designo UTC or Kent Excell Plus?

They are close. From a full tank the Aquaguard Select Designo UTC filled a 20 L can in about 50 minutes and the Kent Excell Plus in about 52 minutes. Retailers list both at 15 litres per hour.

Do the Aquaguard Select Designo UTC and Kent Excell Plus have the same warranty?

Both carry a 1-year warranty. Eureka Forbes adds a free service plan in the first year for the Aquaguard Select Designo UTC, while retailers list 6 months of cover on the Kent Excell Plus filter cartridges.

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